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A calling card business is actually a VoIP call business. When a consumer buys a calling card at a convenience or grocery store, he is actually buying a certain number of minutes from your Voice over Internet Protocol business. Because VoIP is the transmission of voice over an Internet protocol network, it can be offered at a much lower price to consumers than the cost of an average long distance phone call. But to start this business you need several services and special software and equipment to make the service reliable for callers.